Let me begin by saying that it was extremely hard to pick a title for this post. After watching the latest Louis Vuitton "The Spirit of Travel" campaign film, you will surely understand why. Rarely does an advertisement catch my eye, but this one has me thinking about it for a couple of weeks. Given the circumstances, it becomes quite difficult to focus on the bags that are, after all, being advertised... First and foremost, it breaks the mold by its unusual, yet captivating setting. I was initially struck by the emotional force of the photos, but after watching the video, I added South Africa to the not-so-short list of the places that I am dying to visit. Secondly, it stands out by having some substance. Louis Vuitton reminds us that there is no such thing as a destination, we are all part of a never-ending journey and it is the enticement of the unknown that makes the trip worthwhile. The tower of LV bags that the creative team built in the heart of the desert has a formidable impact as well. Nurturing our passion for travel equals nurturing our soul...
"To travel is to live".
Photos via the LV Pass iOS app, video via YouTube
Xx, Andreea
